For Addyi (Sprout Pharmaceuticals), the challenge was turning complex clinical data into a relatable, human story. I concepted an integrated social strategy that reframed Hypoactive Sexual Desire Disorder (HSDD) from a medical diagnosis into a personal journey of rediscovering intimacy.

I developed campaigns and ads focused on performance-driven creative optimized for paid and organic reach on Meta and TikTok. Using motion design, bold typography, and lifestyle imagery, I created a visual style that was both empathetic and empowering while remaining fully compliant with healthcare regulations. To keep concepts fresh, I leveraged AI tools for character development, enabling diverse storytelling and quick iteration without compromising brand standards.