Jelly Youth

A Premium, Bold, Retro-Modern Collagen Chew

Jelly Youth was designed to be a premium collagen chew brand that highlights beauty and skin benefits in a fun, approachable way. By blending credibility with playfulness, I developed a cohesive design and messaging strategy that resonates with beauty conscious consumers. The result is a bold, retro-inspired identity that enhances brand recognition and positions Jelly Youth as a standout in the collagen market.

Branding, Packaging Design, UI

2025

MacBook displaying Jelly Youth branding with collagen sticks loosely overlapping an oversized 'J' on the screen.
Jelly Youth pink and red logo featuring bold, retro-inspired typography.
Assorted Jelly Youth collagen chew packages in various flavors (Orange, Lychee, Blueberry) arranged to highlight brand identity.
Repeating 'J' from the Jelly Youth logo forming a pattern on a blue background.
Jelly Youth logo printed on a t-shirt and tote bag.
Close-up of Jelly Youth branding with sticks loosely overlapping an oversized 'J'.
Jelly Youth Blueberry flavor package featuring 'Bursts with Benefits,' 3000 mg collagen, 1 stick per day, and 100% real fruit.
Jelly Youth Lychee flavor package with collagen sticks next to a stylized burst containing a 'J'.
Jelly Youth Orange-flavored landing page showcasing product details, vibrant branding, and purchase options.
Jelly Youth Orange, Lychee, and Blueberry-flavored landing pages on mobile, showcasing product details, vibrant branding, and purchase options.
Jelly Youth Lychee-flavored landing page on mobile, showcasing product details, vibrant branding, and purchase options.
Jelly Youth new product launch campaign on mobile, featuring 'First Box on Us' offer and tagline 'Open. Chew. Glow.' with vibrant branding and purchase options.
Jelly Youth Blueberry-flavored landing page on mobile, showcasing product details, vibrant branding, and purchase options.
Jelly Youth brand guidelines showcasing brand-approved fonts, colors, icons, and alternate logos/marks.
Jelly Youth brand guidelines showcasing approved logo treatments, symbols, and patterns.

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