For Market America’s new product launch, I developed the concept for Tower’s Whey Protein Shake, a premium brand made for athletes and health-conscious consumers. I used a sleek black matte package with a bold green gradient to represent strength and vitality while reinforcing its high-performance positioning. The design is intentionally gender-neutral, appealing to a broad range of athletes without leaning overly masculine or feminine. The result is a modern, confident look that stands out on shelf and speaks to consumers who value both quality and style in their nutrition.