I designed a new logo concept for FIXX Haircare at the request of Market America’s beauty team, establishing the foundation for the brand’s refreshed identity. Building on the logo, I developed a full rebrand concept with sleek matte black packaging and soft pastel accents, balancing luxury with approachability. The clean, modern logo anchors the look across print and digital, resulting in a polished, standout identity that positions FIXX as a premium, design-forward haircare brand.