Fixx

A Modern, Luxe Rebrand for Haircare

FIXX Haircare’s rebrand introduces a fresh, sophisticated edge—blending style with substance. I was tasked with creating a new logo for the FIXX brand under the beauty team at Market America, aiming to build a visual identity that works seamlessly across print and digital. I reimagined the look with sleek matte black packaging and soft pastel accents, striking a balance between luxury and approachability. The clean, modern logo ties it all together, appealing to consumers who value both design and performance. The result is a polished, standout identity that redefines haircare with a premium touch.

Branding, Animation, Print Collateral

2023

MacBook displaying Jelly Youth branding with collagen sticks loosely overlapping an oversized 'J' on the screen.
Jelly Youth pink and red logo featuring bold, retro-inspired typography.
Assorted Jelly Youth collagen chew packages in various flavors (Orange, Lychee, Blueberry) arranged to highlight brand identity.
Repeating 'J' from the Jelly Youth logo forming a pattern on a blue background.
Jelly Youth logo printed on a t-shirt and tote bag.
Close-up of Jelly Youth branding with sticks loosely overlapping an oversized 'J'.
Jelly Youth Blueberry flavor package featuring 'Bursts with Benefits,' 3000 mg collagen, 1 stick per day, and 100% real fruit.

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