Motives Cosmetics

Editorial Beauty Design

For this project, I collaborated with the Motives beauty team to create magazine spreads for Market America's digital publication, which reaches audiences in multiple countries. Founded in 2008 by Loren Ridinger under Market America, Motives Cosmetics is celebrated for its commitment to ethical sourcing, cruelty-free practices, and innovative, inclusive formulas designed for everyone. I aimed for a bold and elevated look by experimenting with typography, creative cropping, balance, and proportion. By using vibrant colors and clean typography, I highlighted the brand's dedication to empowering individuals through beauty, capturing the essence of Motives with sleek sophistication.

Ad Design, Editorial, Print Collateral

2023 – 2024

MacBook displaying Jelly Youth branding with collagen sticks loosely overlapping an oversized 'J' on the screen.
Jelly Youth pink and red logo featuring bold, retro-inspired typography.
Assorted Jelly Youth collagen chew packages in various flavors (Orange, Lychee, Blueberry) arranged to highlight brand identity.
Repeating 'J' from the Jelly Youth logo forming a pattern on a blue background.
Jelly Youth logo printed on a t-shirt and tote bag.
Close-up of Jelly Youth branding with sticks loosely overlapping an oversized 'J'.
Jelly Youth Blueberry flavor package featuring 'Bursts with Benefits,' 3000 mg collagen, 1 stick per day, and 100% real fruit.
Jelly Youth Lychee flavor package with collagen sticks next to a stylized burst containing a 'J'.
Jelly Youth Orange-flavored landing page showcasing product details, vibrant branding, and purchase options.
Jelly Youth Orange, Lychee, and Blueberry-flavored landing pages on mobile, showcasing product details, vibrant branding, and purchase options.
Jelly Youth Lychee-flavored landing page on mobile, showcasing product details, vibrant branding, and purchase options.
Jelly Youth new product launch campaign on mobile, featuring 'First Box on Us' offer and tagline 'Open. Chew. Glow.' with vibrant branding and purchase options.
Jelly Youth Blueberry-flavored landing page on mobile, showcasing product details, vibrant branding, and purchase options.
Jelly Youth brand guidelines showcasing brand-approved fonts, colors, icons, and alternate logos/marks.
Jelly Youth brand guidelines showcasing approved logo treatments, symbols, and patterns.

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