Stonespec

I created the brand identity for StoneSpec, a worldwide distributor of natural stone in the fabrication market, using color and typography to communicate reliability and professionalism. With the font choice “Hurme Geometric Sans” and a color palette of orange, black, and white, the design reflects the company’s strength and commitment to quality. The abstract “S” logo, shaped like a chain link, symbolizes strength and security. I reinforced the brand identity and messaging by integrating it across the company’s print and digital materials, ensuring a cohesive and impactful presence at every touchpoint.