I created the brand identity for StoneSpec, a global distributor of natural stone for the fabrication market. The visual direction uses a bold orange and black palette to convey strength, reliability, and a strong presence in the marketplace. The typography, Hurme Geometric Sans, brings a clean, structured feel that reflects precision and quality. At the center is an abstract “S” logo, designed as a chain link to represent durability and a connected, dependable supply chain.

I applied this identity across both print and digital touchpoints, creating a cohesive and confident brand presence across every interaction.