I created the brand identity for StoneSpec, a global distributor of natural stone for the fabrication market, using color and typography to convey reliability and professionalism. The “Hurme Geometric Sans” font and a palette of orange and black reflect the company’s strength and commitment to quality. The abstract “S” logo, shaped like a chain link, symbolizes durability and security. I applied the identity across print and digital materials to create a cohesive, consistent, and impactful brand presence.